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Email vs. Drip Campaigns: What's the Difference?

March 29, 2017 Posted by Sarah Falck

In the world of digital marketing, email campaigns are one of the most common forms of communication. Long gone are the days of print ads, snail mail, and talking to your customer through impersonal media. In todays world, email marketing is all about making it personal and connecting with your customer. But with so many emails getting sent, how do you easily keep track of them all? Thats where TouchConvert comes in. Touch Converts Email Campaign and Drip Campaign features make automating your email communication easy and stress-free. According to research, automating your email campaigns will get you great results, increasing conversion rates by as high as 50% and getting 119% higher click rates than broadcast emails. But, wait! Whats the difference between an email campaign and a drip campaign? Good question. It all comes down to when your emails are getting sent. Lets take a look at each type of campaign individually: EMAIL CAMPAIGNS Most people, whether they know it or not,

Posted in General

Reducing Hiring Costs With CRM and Marketing Automation Software

March 14, 2017 Posted by Admin

No matter the current size of your business, you want to see it grow. As your small business becomes a midsize company and eventually a larger enterprise, you will need to bring in new people and hire a larger staff. This has always been the conventional way of viewing business growth, but the benefits offered by an automated CRM (customer relationship management) system like TouchConvert could provide your business the opportunity to grow while also saving on hiring costs. Effective CRM and marketing automation software is designed to automatically do the job of several employees, thus allowing business owners to keep hiring costs down and increase productivity at the same time. A properly implemented CRM system can help your business save on hiring costs in several departments, most notably marketing, sales, support and human resources. Marketing The main goal of CRM and marketing automation software is to help your company bring in new customers, while taking much of the work out

Posted in CRM, Markeing Automation

Improve Your Email Marketing Open Rates Today By Using A Personal Tone

January 31, 2017 Posted by Admin

Email and drip campaigns can help your business thrive. Imagine a customer receives your email marketing campaign and instantly theyre intrigued to purchase your product or services. A great way to accomplish this feat is to use a personal tone when writing them. This strategy is far more effective than sending emails that read like newsletters or appear to be spam that the recipient may just put in the trash. Take a look at all the ways using a personal tone in your email and drip campaigns will improve your open rate: The tone of your email The tone of your email is important. If you want the reader of the email to act on it, you want to send a message that seems like you are talking to the reader. There is a bit of an art to this method, as there is a fine line between having a personal tone and being unprofessional. Avoid using slang or foul language, but present the information as if you were telling it to a close friend. Avoid using corporate speak and instead use everyday

Posted in Email Campaigns, Drip Campaigns

Four Ways Using a CRM Can Increase Sales for Your Business

December 08, 2016 Posted by Admin

If you run a small business, you undoubtedly want to increase your sales as much as possible. Using a Customer Relationship Management (CRM) tool can help you with this goal. When you use a CRM effectively, you can watch your sales skyrocket. Take a look at the different ways using CRM can help you increase sales for your business. Share information with your sales team Your business will run smoother when everyone is on the same page. Using CRM allows you to share information with your sales team so everyone is always up-to-date on everything that is going on with your business. CRM tools allow you to coordinate your activities so work tasks do not get duplicated by multiple employees, which can result in a lot of wasted time. Keeping everyone organized and streamlined creates time for your sales staff to work on closing deals. Share sales materials easily Your business will run more smoothly when your entire sales force works together. Using a CRM will allow your staff to share sales

Posted in CRM

Simple Strategies for Improving your Email and Drip Campaign Subject Lines

October 26, 2016 Posted by Admin

Email and drip campaigns are a great way to generate business for your company. But, they are only effective if they are read by their recipients. It is essential that you push people from recipient to reader and ultimately to customer. Since the first part of any email someone sees is the subject line, that is your best spot to make this conversion. If your subject lines are falling short or your own expectations, follow some of these guidelines for your next campaign. Use brevity Be respectful of peoples time. If an email subject is too long, it likely will become trash without a second thought. Keeping your subject lines brief will increase the chances of them being opened. Remove frivolous and unnecessary words and aim to use no more than 50 characters for your subject. Make it relevant The subject line is a promise of what content will be in the email. Make sure your email content is represented in the subject line. If it is not, the chances are that future emails will not be

Posted in General

Why Your Business Needs a CRM

October 18, 2016 Posted by Admin

Have you started a new business recently? Or have you successfully run a small or medium sized business for some time now, and you are hoping to improve or even take your business to an entirely new level? There is a term, of which you are likely aware, known as Customer Relationship Management, or CRM. Now CRM, if you are unaware, can be used to refer to either a sales or service based relationship with customer, but can also be used when referring to business-to-business relationships. To really improve your customer relations (which, in turn increases profits) you need to really understand the big picture behind your interactions with your customers and their satisfaction level. A simple Customer Relationship Management software, like TouchConvert, can help to take stock of whats really going on with your company and your customers, which is turn will help increase customer satisfaction and, in turn, profits. But here is a more in-depth look at why you should use a CRM software

Posted in General

Distilling Google Analytics

June 15, 2016 Posted by Sarah Falck

Google Analytics (GA) is todays most widely used web analytics service, with over 10 million websites using its dashboards. It makes sense - GAs free features are invaluable in tracking your website data. Its relatively simple to set-up and GA can help you learn which web pages send you traffic, what content on your website is most popular, what content people see first, and which keywords are leading them to your websites. So whats the problem? Sure, GA sounds simple, but most users find themselves wondering, why is it so hard to use Google Analytics? With all of the benefits that come with using GA, you also run into some issues. GA requires constant training. With GA continuously being developed and changing to suit users needs, it can become overwhelming to analyze all of the data coming in, especially when not all of the data is essential. How do you sort through all this data easily without knowing whats important? How can a marketing department go through GA data when its all

Posted in Google Analytics

Bringing Marketing and CRM Software Together Ignites Success

May 06, 2016 Posted by Rachel Szabo

Out of all the companies that have a CRM, only 39% are successful, so you have to be asking yourself - how do I become part of that 39%? The benefits of CRM software are immeasurable when you consider the impact it has on your overall customer service experience, marketing, and sales. The challenge, however, comes with deciding whether or not your company will indeed gain value from investing in a customer relationship management system. Smart businesses are putting their customers first. How about this analogy: Think about trying to prepare for that summer body. Lets face it, even though Mother Nature cant make up her mind about the weather, Winter IS OVER and Summer IS on its way, and your summer body could use a refresher course. So we hop in the car, go to the workout store and buy some high ticket priced weights. After spending an outrageous amount on workout gear, we bring home the equipment and look up some workout videos on Youtube. We set everything up and do a nice 30 minute

Posted in General
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